Greg Krehbiel

Multiple book copies

“Write Once, Sell Many Times?” AI May Be Ending the Most Profitable Idea in Publishing

Summary: The publishing industry has historically relied on the “write once, sell many times” model, incurring high fixed costs for creation but recovering them through low-marginal-cost distribution — a system amplified by digital media like podcasts and videos. AI disrupts this by enabling personalized content generation for each user, but this new model contradicts the…

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Robot supply chain

The hamburger machine: A modern fable about artificial intelligence, universal basic income, and the end of humanity

Once upon a time, clever businessmen learned how to make a hamburger, soda, and fries for $6 — by optimizing every step of the process. Families came from everywhere to buy these burgers. It was a happy place. Then Alan Mink had an idea. “What if I replace all the workers with robots? That would…

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Congress and AI

An open letter to Congress about AI

Every major technological revolution in American history displaced workers, but none threatened to eliminate entire categories of cognitive and manual labor at the same time. That’s what artificial intelligence threatens to do, and that’s why it’s different than previous tech revolutions. The loom displaced jobs in the textile industry, but it created wealth that made…

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The praying brain

Why you should pray even if you don’t believe in God

Thinking becomes smarter when you step outside yourself — whether through imagined interlocutors, prayer, or deliberate perspective-shifting. My friend Roger Overall started a chat on LinkedIn about talking to yourself. Do you do it? Is it helpful? Roger mentions a ‘Simple Truths’ card deck that provides sentences designed to help you untangle a thorny question…

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