Summary: To make your content stand out in a crowded field, consider these nine concepts: voice, focus, frameworks, recurring segments, vocabulary, message, favorites, characters, and skits. Publishers spend a lot of time and money developing their own brand image, which can include typography, colors, logos, and stylized art. Think of the dot-matrix images in The…
Summary: To create a solid content-based business, don’t focus on the “flyby” traffic. Use high-quality, relevant content to attract an engaged audience, then create a robust database around that audience. At MACMA Industry Day last week, Amanda Landsaw said “flyby visitors don’t create robust databases.” There’s a lot to unpack in that statement. Let’s start…
Summary: Publishers don’t lose their rights to their content when they post it online. Also, bullet points are nice, but we learn through stories. I like the people vs. algorithms podcast. It’s an entertaining mix of insight and quirky personalities. The interactions between Alex, Troy and Brian are amusing. In today’s podcast I’m going to…
Summary: The article explores the evolution of content recommendations from “related articles” to sophisticated methods tailored to user preferences and behavior. The author debates the balance between editorial and algorithmic curation, and the varying objectives behind recommendations, such as enhancing user experience or maximizing ad revenue, emphasizing the importance of aligning recommendation strategies with business…