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220: 9 ways to make your content unique
219: How to deal with overlapping tech functions
218: AI and the revolt of the left hemisphere
216: Pay attention when your customers stop paying attention
215: Flyby users don’t create robust databases
214: A CDP use case for shoe stores
213: How to fix web advertising
212: CDP Basics: online vs. offline data
211: Tools and mental models to get past the ordinary
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How Elon Musk Solves Problems; 4 Key Frameworks
Creative Thinking Cards Deck
Lessons on Branding from the World’s Most Iconic Cold
210: Posts on the internet are not “public data,” and storytelling
209: How to beat AI’s woke superego
208: Ken Holsinger’s insights on what people really want with events
207: Mr. Pareto meets your tech stack
206: What’s the best content recommendations strategy?
205: AI lessons from Dune
204: CDP Basics — from unknown to known
203: Do magazines have a place in the digital world?
202: There’s more to use cases than ROI
201: Marketing automation campaigns will fail. Here’s what to do.
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How to keep your marketing automation campaigns from ruining your week
200: How to give advice that people want to follow
199: Google vs. Publishers Part 4 – What’s Next?
198: Google vs. Publishers Part 3 — Generative AI
197: Google vs. Publishers Part 2 — Search
196: Google vs. Publishers Part 1 — Copyright
195: Where were the experts to guide the publishing industry?
194 Marketers should measure what they can, but also be skeptical
193: Publisher fears are coming to fruition, plus 2 paths forward
192: DEI makes a monkey of Google, plus correlation and causation
191: Get and use granular customer feedback
190: The cookie is not going away
189: The great niche debate. Is it “neesh” or “nitch”?
188: Publishers need to think beyond the website
187: Learn the language of AI image generation
186: Media as messiah
185: Email open rates are less reliable but still valuable
184: Email deliverability for paid e-newsletters
183: The solution to the media crisis is to get more talent
182: A 6 step, no-cost way to improve your operations
181: The dangers in asking editors to post on social media
180: Will the print to digital transformation be complete or partial?
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BoSacks speaks out: Printed magazines are falsely maligned as relics of the past
I’m announcing the death of “the death of print”
You don’t have to be a Luddite to see the value of print
179: The cool and slightly scary future of e-newsletters
178: What is “composable software” and how does it work?
Links
177: Stop registration wall cheaters by demanding an active, engaged email address
176: I approve 2 out of 4 of these B2B marketing suggestions
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Four areas every B2B marketer should explore in 2024
175: How to add emails to your CDP online profiles without creating a mess
174: Print can be a useful differentiator
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Impact of Print and Mail in Modern Marketing Strategy
Online advertising: The funny, fuzzy math
The death of “the death of print”
173: Things to test when editors use AI
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Daily Maverick experiments with in-house AI solutions while learning from its editors
172: 5 ways to improve digital magazines
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Magazines were supposed to die in the digital age. Why haven’t they?
I’m announcing the death of “the death of print”
You don’t have to be a Luddite to see the value in print
We need to improve reader comprehension online
171: Does your design need an escape hatch? Interview with Tricia Okin
170: CDP use cases for retail
169: OpenAI admits they steal copyrighted information
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New York Times: All is fair in love and AI
OpenAI admits it’s impossible to train generative AI without copyrighted materials
168: Four ways publishers can use propensity models
167: How to create a subscriber-only podcast
166: The downsides of personalization
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