Summarize decisions in post-meeting emails Have you been in a meeting where everyone seems to have forgotten the consensus you thought you'd won last month? Of course you have. End your meetings with an explicit statement of the decisions you've made, and follow up the meeting with an email to all attendees memorializing those decisions….
I was speaking recently with a publishing colleague who sends his paid newsletter content to his subscribers as a PDF attached to an email. He has a big problem with some subscribers forwarding this subscriber-only content to non-subscribers. I’ve heard experienced publishers react to this sort of story very differently. Some will say, “Yay! Free…
The marketing technology stack is accumulating more and more products that claim to have artificial intelligence. What does that mean, and should you care? How can AI help your business? At this stage of the game, I think there are three important things to focus on. There is simply too much data out there for…
One of the great features you’ll find in many Customer Data Platforms (CDPs) is the ability to trigger an event on an app or website based on a user’s actions or status. So, for example, you can display an offer to buy your stock market newsletter to everyone who uses your stock finder more than…
In the early days of the internet, web designers had to organize pages to accommodate the anonymous user and help that user find anything and everything the site provided. Pages needed search and navigation, and the navigation had to be all-inclusive – covering all the areas of the website. That’s largely still the case for…
The idea of a “single view of the customer” has been a marketing dream for a long time. Information about customers has a tendency to collect in disparate systems that don’t communicate. As a result, marketing, sales and customer service have to search multiple systems to find out what’s going on. The Customer Data Platform…