One of the great features you’ll find in many Customer Data Platforms (CDPs) is the ability to trigger an event on an app or website based on a user’s actions or status. So, for example, you can display an offer to buy your stock market newsletter to everyone who uses your stock finder more than…
In the early days of the internet, web designers had to organize pages to accommodate the anonymous user and help that user find anything and everything the site provided. Pages needed search and navigation, and the navigation had to be all-inclusive – covering all the areas of the website. That’s largely still the case for…
The idea of a “single view of the customer” has been a marketing dream for a long time. Information about customers has a tendency to collect in disparate systems that don’t communicate. As a result, marketing, sales and customer service have to search multiple systems to find out what’s going on. The Customer Data Platform…