“Engagement” is so universally praised in the media space that it’s easy to miss an important distinction between types of engagement. Specifically, is the publisher pursuing engagement exclusively for its own bottom line, or for the consumer’s enrichment? As I’ll explain further below, it’s not always one or the other, but studying the distinctions can…
Summary: AI is changing how we consume content, making it easier to skip clickbait and get straight to the answers. As AI tools become widespread, “forced engagement” will fade, leaving only content that’s either genuinely useful or truly immersive. Everyone in media is obsessed with “engagement.” Here’s the truth: AI is going to kill it,…
Watch here Summary: The article discusses how publishers use AI-driven propensity models to predict customer behaviors, like subscription renewal, based on data like site engagement and demographics. These models vary across businesses and are used for identifying potential customer churn, optimizing lead sales, segmenting customers based on their acquisition source, and encouraging behaviors linked to…
Summary: The article discusses the complexities of online personalization. It emphasizes the need for consent and transparency in using personal data like browsing history for customization. The author advises considering whether personalization is more beneficial to the business or the customer, warning against intrusiveness and the creation of echo chambers. The article also distinguishes between…
Summary: The article reflects on the ethics of customer engagement, contrasting legitimate service with addictive tactics. The author compares the straightforward transaction of buying coffee with the manipulative practices in social media and some online content, where engagement aims to addict users for ad revenue and data collection. This is likened to drug dealer behavior…
How do you make your online meeting or program so engaging and useful that attendees readily participate, and can’t wait for the next one? In this article I’ll outline a few techniques I’ve learned from my own experience, then I’ll turn the floor over to Leslie Laredo, President of Laredo Group and its training division,…