Greg Krehbiel

Woman with two phones

Managing your customer data (and resolving customer identity) is essential for you and your customers

Summary: Identity resolution is tricky. Sometimes you want to resolve to a device, sometimes to an identifier (like an email address or phone number), and sometimes to the actual person. The right choice depends on your goals. Here are some examples to show why it matters. Do your customers think you’re incompetent? They might. You…

Read Full News
Rubber duck debugging

How a rubber duck can help you solve that impossible problem

Summary: Kidlin’s Law and Rubber Duck Debugging show that writing or verbalizing an issue brings clarity and often reveals a path to the solution. This article explores mental models like the Five Whys, dialectical thinking, and structured procrastination to enhance problem-solving. This morning I heard about Kidlin’s law, which instantly resonated. It’s one of those…

Read Full News