I like to model best practices when I can, so that I set a positive example and don’t just talk about stuff. I do that pretty well with my print newsletter, but I forgot a few things when I started my “Something I Learned Yesterday” podcast. You have to capture the viewer’s attention in the…
The April issue of The Krehbiel Letter urges publishers to focus on the reader. Here’s a quick summary of the articles in this edition. If you want your readers to have a good experience with your content, consider building a paywall. Ads are designed to distract the reader. Consider adding content recommendations to your site,…
In these quick summaries of the latest Krehbiel Letter, I discuss two frameworks for evaluating CDP use cases, I outline a method for getting out of your routine and having a productive day away from the office, I provide a “subscription retention checklist,” and suggest ways to deal with open-ended questions in survey responses.
A lot of publishers who have podcasts or webinars are not effectively re-using that content in other mediums. Is it possible to use artificial intelligence to make this easier? I gave it a try. As I mention here, I used Descript to create a video version of the latest Krehbiel Letter. Descript automatically generates a…
My friend Donna Peterson told me about a new way to edit videos called Descript. It uses AI to create a transcript of your video, then you edit the video by looking through the script. It’s an interesting way to do it. I gave it a try on my most recent podcast. I’m no genius…
What is the purpose of a Customer Data Platform? In this first of five videos, Greg Krehbiel gives an overview of CDPs, explaining what they are, what they’re not, and their general purpose. The Benefits of a Customer Data Platform In this second video of 5, Greg explains some of the benefits of using a…