The April issue of The Krehbiel Letter urges publishers to focus on the reader. Here’s a quick summary of the articles in this edition.
- If you want your readers to have a good experience with your content, consider building a paywall. Ads are designed to distract the reader.
- Consider adding content recommendations to your site, and when you do, make sure to think about how to classify content and different types of content recommendations.
- Fight back against silly marketing language. Think clearly so you can speak clearly.
- “Perfect is the enemy of done” is a great saying, but there’s some nuance to how we should use it.
- Novices buy benefits, experts buy features. Think about how that might affect your acquisition and retention strategies.
I’ve also provided a video and audio summary of the letter below.
