This page provides links to useful articles and videos on a few topics.
Customer Data Platforms
- Five-part video series on Customer Data Platforms
- What is the best Customer Data Platform?
- Practical steps in evaluating a customer data platform
- CDP use cases for publishers
- CDP implementation mistakes to avoid
- CDP use cases your customers will love
- Avoid CDP disaster by following these email guidelines
- The myth of the single customer record
- Two frameworks to harmonize identity and business needs (video)
- The limitations of ‘real-time’ CDP use cases
WordPress
How to get tech people and creative people to work together