In this 12-minute video I explain the benefits publishers can reap from a customer data platform by outlining 14 use cases. The list is not exhaustive, but it will give publishers an idea how they can benefit by implementing a CDP.
Things such as …
- Customized emails in response to a visitors online activity
- Encouraging online renewals
- Managing different levels of access (like a paywall)
- Creating custom audiences for advertisers
- Identifying unengaged users
- Creating new customer journeys …
… and a lot more.
