paywall

Thoughts on paywalls

Publishers erred when they relied on ad revenue and put their content on the internet for free. That revenue model isn’t stable, and (worse) it created an assumption that digital content should be free. Now that ads aren’t providing enough revenue, publishers have to push back against consumer expectations of being entitled to free content….

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Creating data products

Font-end vs. back-end CDPs

Think of CDP capabilities this way: there are back-end functions and front-end functions. By back-end I mean the data collection, cleaning, and processing efforts to create the mythical “golden record.” By front-end I mean the activations: managing paywalls, displaying special offers to discrete audiences, personalization, and so on. You may only need the front-end. To…

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woman with video camera

From video to article using AI — a new technique for content generation?

A lot of publishers who have podcasts or webinars are not effectively re-using that content in other mediums. Is it possible to use artificial intelligence to make this easier? I gave it a try. As I mention here, I used Descript to create a video version of the latest Krehbiel Letter. Descript automatically generates a…

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