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The Krehbiel Group, LLC

I can help you turn business goals into actionable systems.

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  • About Greg Krehbiel
  • The Krehbiel Letter
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  • Stuck on a tech or strategy decision? Get a clear answer in 60 minutes.
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Publishing

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  • Publishing

Just back from Subscription Show 2021

Greg Krehbiel4 years ago3 years ago02 mins

I was very pleased to be able to participate in Subscription Show 2021 in New York City earlier this week. I ran one of the rooms for break-out sessions, and participated in the experts panel / wrap up at the end. (That’s me on the right.) It was a good show, and my first in-person…

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  • Publishing

Don’t call your digital product a “magazine”

Greg Krehbiel5 years ago3 years ago37 mins

Long-time media experts I know and respect will disagree with me on this one, but I’d like to make the case for ditching the word “magazine” for your digital product. Publishing has been going through a long transformation in which print products have been converted into something like a digital equivalent. This has created the…

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Greg Krehbiel was recently named one of MarTech’s CDP experts to follow.






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The images that accompany articles on this site are generated by AI. The summaries are created with AI, but I usually edit them.

Recent articles from Greg Krehbiel

  • “All Your Customers Become Our Customers”: The AI Version of an Old Publisher Trap April 21, 2026
  • AI and the Future of Publishing: Why Most Content Is About to Become Irrelevant April 13, 2026
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  • Membership, Registration, and Subscription Case Studies April 8, 2026
  • The collision of “digital first” and content management March 31, 2026
  • Left-Brain AI, Right-Brain Humans March 19, 2026
  • The Reach–Ownership–Friction Model: A mental framework for the post-search era March 17, 2026
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