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The Krehbiel Group, LLC

I can help you turn business goals into actionable systems.

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Artificial Intelligence

checklist
  • Artificial Intelligence
  • Publishing

Practical next steps with AI for publishers

Greg Krehbiel3 years ago3 years ago03 mins

A few episodes back I applied the Gartner Hype Cycle to AI. (I’ll provide a link below to that article.) I thought we were still climbing towards the peak of expectations, but there are signs we might already be heading towards the trough of disillusionment. At least with large language models. In fact, I might…

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Female robot reading paper
  • Artificial Intelligence
  • Publishing

A killer ChatGPT prompt to extend the reach of your content

Greg Krehbiel3 years ago3 years ago02 mins

Yesterday I saw a post on LinkedIn from Jay Schwedelson with an interesting ChatGPT prompt, as follows. Repurpose the Newsletter below into a: Top 10 Checklist 7 Pitfalls to Avoid List Quick Start Guide with 8 Bulleted Ideas Linkedin Post with Less than 100 Words Twitter Post with Less than 280 Characters Blog post with…

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digital woman
  • Artificial Intelligence
  • Data

Collect data today for AI wonders tomorrow

Greg Krehbiel3 years ago3 years ago04 mins

(See the video version at the bottom of this post.) Today marks the 50th episode of my “Something I Learned Yesterday” podcast, so … I guess I’ve learned 50 things. And if you’ve been coming along for the ride, so have you. So congrats. Bo Sacks distributed an article by Matt Turner titled “A top…

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weird computer
  • Artificial Intelligence

Will AI make SEO obsolete?

Greg Krehbiel3 years ago3 years ago23 mins

Last week Bo Sacks distributed an article with the compelling headline, “Barry Adams on why AI will not kill SEO.” That piqued my curiosity because I have said that AI threatens to disrupt Google’s business. Once people can simply get an answer, rather than getting a list of homework to do, they won’t be following…

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the worldwide web
  • Artificial Intelligence
  • Publishing

Is Google in danger of being displaced?

Greg Krehbiel3 years ago3 years ago02 mins

Summary: AI that can answer questions is making lists of search results seem quaint. The nature of search is about to change radically, but Google has to protect its ad business. Competitors don’t have that burden. It sounds ridiculous to say that Google might be displaced. Google has been the 800-pound gorilla for a long…

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Gartner Hype Cycle
  • Artificial Intelligence
  • Operations and Productivity

AI and the Gartner Hype Cycle

Greg Krehbiel3 years ago3 years ago03 mins

On the “People vs Algorithms” podcast, Brian Morrissey recently mentioned that we should view the reaction to AI in the context of the Gartner Hype Cycle – which was new to me. It’s a graphical representation of the phases of adoption of and reaction to new technologies. Phase 1 is the Technology Trigger. This is…

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Robot reading newspaper
  • Artificial Intelligence
  • Publishing

How to use ChatGPT for content creation

Greg Krehbiel3 years ago3 years ago03 mins

Summary: Six ideas for incorporating AI-powered writing into content generation workflows using ChatGPT. They are (1) get new ideas, (2) get keyword suggestions, (3) create a first draft, (4) check word choices, (5) summarize or expand content, and (6) integrate ChatGPT into a content management system. There was some conversation at the Renewd Summit earlier…

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marketer talking to robot
  • Artificial Intelligence

Thoughts on the Apple Vision Pro

Greg Krehbiel3 years ago3 years ago04 mins

We have another “this changes everything” technology to deal with. At some point people will get over that, but it hasn’t happened yet. The latest thing is the Apple Vision Pro. I haven’t used it. My comments are based on what I’ve been able to see online. The new device is like a virtual reality…

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geometric pattern
  • Artificial Intelligence
  • Publishing

Publishers need to train their own large language models

Greg Krehbiel3 years ago3 years ago02 mins

I’m assuming you’ve used ChatGPT. If so, you’ve probably run into its very annoying super ego. For example, you’re doing some research on nuclear power and it hectors you with grade school morality about the dangers of this and that. It’s quite annoying. But there’s a value in that. It shows it’s possible to layer…

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marketer talking to robot
  • Artificial Intelligence
  • Paywalls

Use artificial intelligence to optimize your paywall

Greg Krehbiel3 years ago3 years ago03 mins

When advertising revenue gets disappointing, publishers often wonder if they can charge for access to their content, and the most common way they do that is with a paywall. Paywalls raise a lot of interesting questions, and as a consequence, there are a lot of different strategies. One strategy is to show a little of…

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Google and the stroke of doom
  • Artificial Intelligence
  • Publishing

Google announces the stroke of doom for publishers

Greg Krehbiel3 years ago3 years ago03 mins

Google has unveiled precisely the doomsday scenario that I’ve been warning publishers about. Put simply, Google will do what ChatGPT can do, but it will also have access to the current web. When someone enters a query, they won’t get a list of websites to visit. They’ll get the answer to their question. There will…

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Mr. Burns controls the internet
  • Artificial Intelligence

What I fear most about AI

Greg Krehbiel3 years ago3 years ago03 mins

It’s not all the job losses. Although I do think that’s a big problem we’re not ready for. It’s the fact that one or maybe just a few organizations will control everyone’s access to information. Right now, just about anybody who wants can get their ideas out into the public square – as I’m doing…

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  • Artificial Intelligence
  • Publishing

Could generative AI lead to less content being created?

Greg Krehbiel3 years ago3 years ago03 mins

Scott Brinker has an article about the second order effects of generative AI. He says the first-order effect is that the quantity of content in the world will grow exponentially. He’s probably right, but I think my brain was put in backwards because when someone makes a claim or a prediction like that, my immediate…

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Robot reading newspaper
  • Artificial Intelligence
  • Operations and Productivity
  • Publishing

This post was written by ChatGPT

Greg Krehbiel3 years ago3 years ago03 mins

I wanted to do a little experiment this morning, so I fed this prompt into ChatGPT. I would like to see how well you do at writing a post for my blog, which is for publishers, and focuses on technology and operations issues. I will give you links to my 15 most recent blog posts….

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  • Artificial Intelligence
  • Publishing

How publishers can use AI to improve the reading experience

Greg Krehbiel3 years ago3 years ago02 mins

Just this morning I was reading a Bo Sacks article about publishers who use AI to make their writing more SEO-friendly, and I thought, doggone it, why don’t you use AI to make your writing more reader-friendly! I’ve been thinking a lot recently about how little publishers have done to improve the online reading experience….

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Greg Krehbiel was recently named one of MarTech’s CDP experts to follow.






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The images that accompany articles on this site are generated by AI. The summaries are created with AI, but I usually edit them.

Recent articles from Greg Krehbiel

  • “All Your Customers Become Our Customers”: The AI Version of an Old Publisher Trap April 21, 2026
  • AI and the Future of Publishing: Why Most Content Is About to Become Irrelevant April 13, 2026
  • Registration, Subscription, Membership: Why Publishers Get This Wrong and How to Fix It April 12, 2026
  • Membership, Registration, and Subscription Case Studies April 8, 2026
  • The collision of “digital first” and content management March 31, 2026
  • Left-Brain AI, Right-Brain Humans March 19, 2026
  • The Reach–Ownership–Friction Model: A mental framework for the post-search era March 17, 2026
  • AI is not “just predicting the next word” March 9, 2026