Summary: This article discusses key principles for developing successful data products. It emphasizes a customer-centric approach, problem definition, and ways to differentiate data products. Objective qualitative and quantitative research is crucial to understand customer needs. The article also highlights Gall’s Law, the importance of data structure, and the Four Vs of data. Data transformation is…
Summary: Print publications continue to be relevant in the digital age. There are unique advantages of print, such as better aesthetics, a curated immersive experience, reduced eye strain, fewer distractions, portability, improved comprehension, different highlighting/note-taking experiences, resistance to AI scraping, suitability for children, collectibility, and a more relaxing reading experience. The author suggests that while…
Summary: Publishers should establish guidelines for internal AI use within their organizations. It suggests key considerations, such as whether AI can be used, preferences for specific AI models, disclosure of AI usage, and addressing bias and inaccuracies. Additionally, it highlights the need for a user’s guide to report and improve AI-related issues. The article suggests…
Summary: Publishers don’t have a paywall problem, they have a value problem. The prevailing wisdom seems to be that AI will result in an explosion of content on the internet. But Bo Sacks recently distributed an article by Matt D’Cruz that makes the opposite claim. “There’s going to be a lot less free content around.”…
Summary: The article introduces the creative thinking cards from Schoolofthought.org. It focuses on two cards, “Imagine you’re the devil” and “No Limits,” which encourage thinking outside ethical and practical constraints for creative brainstorming. The author emphasizes that this approach can help uncover innovative ideas and prepare for competitive challenges. Did you know that “devil’s advocate”…
Summary: Lennart Schneider discusses “lock-in effects” in a recent article, highlighting 9 strategies to make a subscription irreplaceable. These include ecosystems (like Apple vs. Android), data migration difficulties, personalization, network effects, price guarantees, credits, shared subscriptions, bundling, and status. While these tactics can retain customers, they can also border on being annoying, such as making…
Summary: The article discusses the use of the word “content” in publishing and suggests that it lacks specificity. While some find it useful as a broad category, the author argues for using more precise terms like “answers” or “solutions” to better serve the audience’s needs. He emphasizes the importance of precision in language for publishers…
Summary: The article discusses “digital transformation” and its relevance to media and publishing. The author disagrees with the idea that growth is solely about a single funnel and suggests using branching funnels with different goals. The article being reviewed introduces the “5 R’s of digital transformation” – Relevance, Reputation, Reach, Revenue, and Resilience — and…
Summary: The article discusses the concept of a “perfect” subscription model in publishing and marketing. It emphasizes the need for continual improvement rather than striving for perfection. Factors like audience segmentation (homogeneous vs. unique individuals), value, distribution channels, and competition are explored. Additionally, it touches on pricing strategy, marketing, subscriber engagement, customer support, technology infrastructure,…
Is “citizen journalism” a real thing? I think we need to redefine and rethink what “citizen journalism” means. Elon Musk recently posted this. “Please encourage more citizen journalism! You can do live video easily from your phone. “More on-the-ground reporting from regular citizens will change the world.” Yes, well …. Will it change the world…
Summary: The article emphasizes the importance of considering your reporting goals when setting up a customer data platform or collecting customer data. It suggests identifying key questions that stakeholders may ask and determining the necessary data elements to answer those questions effectively. This proactive approach is crucial for success in managing data and achieving desired…
The following is an excerpt from the “Hawaii edition” of “The Krehbiel Letter.” Maps. When Europeans first met Polynesians, they were astonished to find them scattered across an enormous ocean, and befuddled about how they were able to traverse such distances. It’s still not entirely clear how they did it. The attempts by Europeans to…
Summary: To understand the future of publishing, follow a reader-centric approach, envisioning AI agents helping individuals organize their content and recommending content and connections. Publishers may find themselves interacting with AI agents rather than readers. This will change marketing and pricing dynamics. “Audience” and “community” will be mediated by the AI agents, not the brand….
Summary: The article discusses concerns about censorship on social media platforms like Twitter, with recent reports suggesting Elon Musk’s company may be limiting users who share New York Times articles. It highlights the problem of tech giants controlling access to information and urges content creators to reduce dependence on these platforms, recommending strategies like building…
Summary: This article discusses the ongoing battle between publishers and AI, caricatured as “Skynet.” The author suggests four strategies for publishers to combat AI: altering the robots.txt file, enforcing server-side measures, updating terms and conditions for potential lawsuits, and developing their own large language models. However, the article acknowledges the challenges, such as AI’s ability…