Magazines

Summary: The article discusses why print magazines persist despite the rise of digital versions. It acknowledges that although print’s economics are declining, digital magazines have shortcomings. The author suggests five ways digital can learn from print: non-intrusive ads, distraction-free reading, easy navigation, engaging ads relevant to content, and user-friendly features like bookmarking and sharing. It…

Summary: The article discusses strategies for large magazine companies to regain success. Key points include empowering the workforce by fostering a problem-solving mindset, viewing the company as a house of brands rather than just a media or publishing business, and recognizing the distinct strengths of print and digital mediums. The author advises against treating different…