Greg Krehbiel

Gorilla playing basketball

How “relevance realization” distinguishes human intelligence from artificial intelligence

(I just noticed that the lady on the right has three legs! Thanks, Midjourney!) Summary: Computers don’t understand relevance, and it’s unlikely they will any time soon. “Relevance realization” is what sets humans apart from AI, and “general artificial intelligence” won’t happen until someone solves this. Remember that fun video where the kids are throwing…

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coin-operated newspaper box

Before you erect that paywall

Summary: There are many ways to restrict access to content, and there are a lot of issues to consider when developing such a strategy. Here’s a start. When advertising revenue declines, as it has been, publishers start to think about paywalls, as they have been. I was talking with a client about this the other…

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Child reading radioactive book

Yes, we should ban books

Summary: Our free speech culture should be skeptical of any form of censorship, but there are times when it’s appropriate to restrict children’s access to certain books. While it’s good to have an instinctive reaction against censorship, some books should be banned for some people in some circumstances. The phrase “book banning” conjures up images…

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Man with red beard talking to a robot

How I use ChatGPT and Midjourney in content creation

Summary: The article discusses using ChatGPT and Midjourney to enhance content creation by generating images, summaries, and outlines. It highlights their effectiveness in transforming ideas into visuals, organizing content, and sparking new ideas, while emphasizing the importance of maintaining control over the creative process. ChatGPT and Midjourney are useful tools that can make your content…

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Woman in book store

Things to consider when designing a book cover

Summary: This article explores five strategies for designing a compelling book cover, including trusting personal instincts, seeking input from friends, consulting experts, mimicking similar covers, and testing different designs. It emphasizes the importance of audience expectations, brand consistency, and the book title. I’m finishing up a short book on customer data platforms. It’ll be available…

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Woman in kitchen with robot

When AI agents take over: the effect on content creation, distribution, consumption, and licensing

Summary: AI agents will revolutionize the entire content industry by allowing users to customize and access content in their preferred format — whether text, audio, or video. AI will also manage complex licensing agreements, which means that publishers must adapt to protect and monetize their content in this new landscape. The entire process of content…

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How to improve your executive function and get things done

Summary: The following is a very lightly edited conversation I had with ChatGPT. Q: What are some practical tools, methods, mindsets, activities, etc., to improve an individual’s ability to plan, focus attention, manage multiple tasks, and regulate their behavior to achieve goals? Improving executive function involves strengthening cognitive processes through practical tools, methods, activities, and…

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