In the February edition of The Krehbiel Letter I discuss the contradiction between “done today is better than perfect tomorrow” and “if it’s worth doing, it’s worth doing well.” In today’s podcast I discuss two contradictory proverbs from the King James version of the Bible. Proverbs 26:4-5 4. Answer not a fool according to his…
Summary: Marketing automation saves time and increases efficiency but can fail spectacularly if not managed properly. This article highlights common pitfalls, such as data errors, unintended campaign expansion, and system failures. It emphasizes proactive monitoring, collaboration, and regular audits to prevent costly mistakes. Marketing automation is a great tool. It allows companies to set up…
Business leaders should aggressively seek out second opinions from outside their organization. Here are ten reasons why. You’re working with incomplete information. No matter how much you’ve researched the topic, you almost certainly missed something. A second opinion may reveal gaps in your knowledge or alternative sources of insight. You’re surrounded by people who have…
Summary: The partisan divide in the country, in which we all live in our own epistemic bubbles, isn’t a cultural or political shift — it’s a consequence of the technologies that make it easy for anyone to become a content creator. Attention is limited, but content is almost unlimited. In that situation, content that provokes…
Summary: Our obsessions shape how we see the world. Instead of resisting them, we can harness them—finding what’s interesting to build an audience and what’s actionable to create value. Are you ready for the flood of posts, videos, and tweets about “Marketing Lessons from the Big Game,” or “Why the Halftime Show is a Branding…
Summary: Listening to Beowulf exposes you to “kennings,” which are vivid, unexpected expressions — usually a pair of words — that put a different spin on a name or concept. Unlike AI’s predictable phrasing, creative language like kennings breaks linguistic patterns, making content more engaging, memorable, and uniquely human. While I was heating the pan…