Summary: For now, excellent content requires a human writer, but creative teams are being downsized in hopes that AI can fill the gap. When Moses told Pharoah to let his people go, Pharoah said, “I guess these guys have too much time on their hands. From now on they have to make the same quota…
Summary: It’s no surprise that employees and executives have different opinions about what’s wrong with the workplace. Is one of these disconnects the belief that employees want to be like the executives? My friend Todd Lebo from Ascend2 sent me a copy of the Arbinger Institute’s 2024 Workplace Trends report. What caught my eye was…
Summary: Understanding someone requires more than knowing facts about them, or even their perspective. It involves grasping the story they live in — their narrative, conflicts, and worldview. Looking at things this way fosters empathy, reveals motivations, and makes it easier to collaborate across different perspectives. Each person constructs a story of his life in…
Summary: Many of the workplace attitudes and “demands” attributed to Gen. Z are just rehashed Baby Boomer ideas. At the MACMA Holiday Extravaganza in New York last week, Farrah Bostic from The Difference Engine and Valentina Bojanini from TED were asked how to deal with generational differences in the workplace. They downplayed some of the…
Summary: Split tests work when you’re optimizing for a single goal. They aren’t appropriate for issues that are more complicated and nuanced. I’m a big believer in A/B testing. You can significantly improve marketing results by using the right headline, the right color, the right image, the right guarantee language, and so on. I’ve done…