Summary: 3rd party cookies are going away. They’re used for tracking behavior across multiple websites. 1st party cookies will remain. This article explains the difference between them. We keep hearing that cookies are going away, but that’s not quite true. Third party cookies are supposedly on their way out, although the process has taken longer … Read more
Is it neesh or nitch? I take the majority view, but … which majority? I’ve been involved in niche media for almost my entire career. When I started out – back in the days when having a hard drive in your computer was a luxury reserved for the few – everybody said “nitch.” Then apparently … Read more
Summary: Content consumption is broader than just web pages. Find ways to compete profitably in other mediums. The world of content consumption is much bigger than web pages, but some publishers seem to be stuck on the webpage. There’s a new type of dinosaur in the publishing world. The old dinosaur was the publisher who … Read more
Summary: Start paying attention to different styles of art. It will help you with AI image creation. You can specify styles, artists, or settings when creating AI images. This can lead to more tailored and expressive results. I’ve never taken art history, and until recently I probably couldn’t have named very many artists, and certainly … Read more
Summary: Email open rates, traditionally used to measure the effectiveness of email campaigns, are becoming less reliable due to technological changes, such as Apple’s Mail Privacy Protection and corporate email scanning, which inflate open rates by pre-opening emails. Despite this, open rates can still offer relative value for comparing campaign elements, like subject lines. To … Read more
Summary: This article emphasizes the importance of ensuring email deliverability for subscription-based e-newsletters, highlighting strategies like using reliable email service providers, employing double opt-in mechanisms for subscriber verification, and maintaining clean email lists to enhance engagement and renewal rates. It discusses practical steps for addressing undeliverables and unopened emails, suggesting the use of secondary email … Read more
Summary: Media struggles are the logical consequence of the tsunami of new content available online. The solution isn’t in business model innovation but in identifying and leveraging extraordinary talent, as only a few exceptionally talented individuals significantly impact the market. Here’s the bottom line to the crisis in media right now. The vast majority of … Read more
Summary: A simple method to get out of your own assumptions, study a topic, gain insights on that topic, and then apply what you’ve learned to what you’re doing. “Eat your own cooking.” “The cobbler’s son has no shoes.” “Physician, heal thyself.” “Take your own medicine.” There are a lot of sayings that follow that … Read more
Summary: There are perils in enlisting your employees in your social media strategy. Three main reservations: the potential conflict between an employee’s personal life and the company’s brand, the varying comfort levels and personalities of employees towards social media engagement, and the differences in social media proficiency among individuals. Use LinkedIn for professional posts, manage … Read more
BoSacks makes some very good points about print magazines The whole “print is dead” mantra is misguided. I’ll include a link or two to some things I’ve written about that at the end of this article. We are clearly experiencing a transition from print to digital. The question is whether it will be a complete … Read more
Summary: AI models can significantly assist content creators by analyzing customer preferences on a website catering to different audiences. By categorizing users and utilizing natural language processing to extract keywords and trends, AI can generate detailed reports or even write articles, offering personalized content based on current interests, while also introducing variety to avoid content … Read more
Summary: Composability in software is somewhat like Tuco customizing a revolver in “The Good, The Bad, and The Ugly.” In software, composability would mean selecting only desired components to avoid redundant functions and inefficiencies. However, in reality, software lacks standardized connectors, leading to issues with compatibility and integration. Companies like Apple deliberately maintain incompatibility with … Read more
Summary: Consider three models for monetizing a website: ad-supported, registration walls, and paywalls. Ad-supported models face ad blocker issues, while registration walls can be bypassed with junk emails. The author suggests improving registration walls by ensuring collected emails are legitimate and engaged, using integration with email service providers and customer data platforms, and offers assistance … Read more
Summary: Martha Marchesi recommends four New Year’s resolutions for B2B marketers. The first is to embrace AI, with a nod to tools like Perplexity, ChatGPT, and Midjourney. The second suggests leveraging influencers, met with skepticism but acknowledged as potentially valuable. The third is to incorporate more human touch through short-form videos, though the writer is … Read more
View here Summary: A quick method for enriching your online profiles with email addresses involves passing a hashed email or unique identifier via a URL query parameter. However, this approach can cause trouble if the URL is shared or forwarded. This article explains some ways to make it work without corrupting your data. One of … Read more