Bo Sacks distributed an article by Peter Bale titled, “New book by Jeff Jarvis uses lessons from media’s print history to frame the digital future.” It reminded me of a rather cynical communist I used to work with who said, “Freedom of the press, for everyone who can afford a press.” Jarvis says the era…
As the AI wave threatens to reshape industries and disrupt the publishing business, publishers can gain a competitive edge by training their own large language model (LLM) with a distinctive voice and point of view. This article explains why this is a crucial strategic choice to make right now, explores the merits of this strategy,…
Brian Morrissey linked to an article by Mark Stenberg on Adweek about how the Associated Press is trying to diversify its revenue stream. Like every other publisher. But in AP’s case, the’re coming from a different starting point. They get 80% of their revenue from licensing – which is crazy high – and they only…
You can listen here. Google’s Antagonistic Relation with Publishers
On The Rebooting Show, Brian Morrisey and his guests wondered what will replace email. They made a few salient observations. Email was never meant to be a content delivery platform. Using it that way is a bit of a hack. You can’t embed a video player in an email. You can’t even control fonts very…
I don’t often comment on book publishing, but Bo Sacks recently distributed an article called “The Imitation Game” by Ken Liu, and it caught my attention. The article is about whether AI will start writing all our bestsellers, and Ken’s somewhat tentative point is that an algorithm looking for the most likely “token” given a…
Charlotte Tobitt wrote an interesting article called “How to keep subscribers: What’s working at Hearst, Immediate and Mark Allen Group,” which Bo Sacks distributed recently. It’s not one of those annoying mystery articles. She gets to it right away with three things: “Friendly friction; personal phone calls, and positive reinforcement.” The first example is from…
ELLE and Poool have optimized ELLE’s paywall to increase conversions. It’s an interesting story that publishers should know. ELLE’s paywall strategy came out of three strategic challenges. Diversify revenue Enlarge the audience Make them younger I’m very interested in how they made people younger. ELLE worked with Poool, which is a French startup that focuses…
A few episodes back I applied the Gartner Hype Cycle to AI. (I’ll provide a link below to that article.) I thought we were still climbing towards the peak of expectations, but there are signs we might already be heading towards the trough of disillusionment. At least with large language models. In fact, I might…
Yesterday I saw a post on LinkedIn from Jay Schwedelson with an interesting ChatGPT prompt, as follows. Repurpose the Newsletter below into a: Top 10 Checklist 7 Pitfalls to Avoid List Quick Start Guide with 8 Bulleted Ideas Linkedin Post with Less than 100 Words Twitter Post with Less than 280 Characters Blog post with…
Summary: AI that can answer questions is making lists of search results seem quaint. The nature of search is about to change radically, but Google has to protect its ad business. Competitors don’t have that burden. It sounds ridiculous to say that Google might be displaced. Google has been the 800-pound gorilla for a long…
Our minds are very complex, and our choices are often influenced by strange factors. In this article I want to touch very briefly on the psychology of persuasion and focus particularly on cognitive biases. I can’t do justice to the topic in this short space, but I’d like to pique your interest by mentioning a…
Summary: Six ideas for incorporating AI-powered writing into content generation workflows using ChatGPT. They are (1) get new ideas, (2) get keyword suggestions, (3) create a first draft, (4) check word choices, (5) summarize or expand content, and (6) integrate ChatGPT into a content management system. There was some conversation at the Renewd Summit earlier…
Bob Hoffman thinks it’s a marketer’s delusion to believe that anybody wants to interact with your brand. I tend to agree with him. But my friends Lev Kaye and Leslie Laredo believe there are some situations where interaction is appropriate. How do you decide when? That’s the point of The Krehbiel Brand Involvement Matrix. It’s…
If I steal your car, you don’t have a car anymore. It’s a physical object. We can’t both have it at the same time. Everybody realizes that’s wrong. But if I make a copy of some digital music you’ve purchased, you still have it. So have I wronged you? I may or may not have…