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digital woman

Publishers should use personalized onboarding to increase retention and engagement

Customer retention should start immediately after the sale. This is true for e-commerce stores and for publishers, although in the first case it means repeat purchases while in the latter it means continuing a subscription. Some retention strategies are common to stores and to publishers. For example, both should … Establish a relationship immediately after…

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Print is not dead

If you care about your readers, build a paywall

Summary: An ad-supported internet allows free access to content, but it makes that content worse. “Digital transformation” includes several components: business models, content creation, revenue innovation, analytics, new technologies, and a few other things. It’s all fun stuff. But one aspect of digital transformation seems to have been neglected. We have not considerably improved the…

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