Summary: Martha Marchesi recommends four New Year’s resolutions for B2B marketers. The first is to embrace AI, with a nod to tools like Perplexity, ChatGPT, and Midjourney. The second suggests leveraging influencers, met with skepticism but acknowledged as potentially valuable. The third is to incorporate more human touch through short-form videos, though the writer is…
View here Summary: A quick method for enriching your online profiles with email addresses involves passing a hashed email or unique identifier via a URL query parameter. However, this approach can cause trouble if the URL is shared or forwarded. This article explains some ways to make it work without corrupting your data. One of…
Summary: From a research study by Allegra and Ascend2 about the resurgence of print in marketing — contrary to the belief that print is obsolete, 58% of marketers plan to increase their use of printed materials. While brochures and flyers are most popular, high costs and a preference for digital channels are barriers. However, print…
Watch here Summary: The Daily Maverick’s experimentation with ChatGPT-3 revealed useful insights for AI application in journalism. They focused on creating article summaries and images, emphasizing the need to determine summary goals, accuracy, length, and style. The process must account for article structure, tone, and publication identity. They highlighted challenges like AI hallucinations and effectiveness….
Summary: The article discusses why print magazines persist despite the rise of digital versions. It acknowledges that although print’s economics are declining, digital magazines have shortcomings. The author suggests five ways digital can learn from print: non-intrusive ads, distraction-free reading, easy navigation, engaging ads relevant to content, and user-friendly features like bookmarking and sharing. It…
Watch here Summary: This article discusses the benefits of using Customer Data Platforms (CDPs) in retail, emphasizing their ability to integrate customer data from various sources for a comprehensive view. It highlights practical applications like personalized product recommendations, targeted mailings, and custom in-store experiences using QR codes and customer data. The author, experienced in CDPs…
Summary: The article discusses the conflict between The New York Times and OpenAI, focusing on copyright issues. Publishers, including The New York Times, made their content freely available online, inadvertently providing their copyrighted material to people who would misuse it. OpenAI is accused of exploiting this by using the Times’ content to develop competing services….
Watch here Summary: The article discusses how publishers use AI-driven propensity models to predict customer behaviors, like subscription renewal, based on data like site engagement and demographics. These models vary across businesses and are used for identifying potential customer churn, optimizing lead sales, segmenting customers based on their acquisition source, and encouraging behaviors linked to…
Listen here Summary: The article discusses challenges in creating a subscriber-only podcast due to the podcast ecosystem’s preference for open, ad-supported content. Platforms like Apple and Spotify support this model, and while options like Patreon or platform-based subscriptions exist, they allow the platform to control subscriber information. The author suggests using a paywall for podcasts,…
Summary: The article discusses the complexities of online personalization. It emphasizes the need for consent and transparency in using personal data like browsing history for customization. The author advises considering whether personalization is more beneficial to the business or the customer, warning against intrusiveness and the creation of echo chambers. The article also distinguishes between…
Summary: The article discusses the importance of granular data analysis over aggregated data in various contexts. This idea extends to different scenarios like social media, television viewership, and book readership. The author emphasizes the value of detailed feedback, such as pinpointing a specific social media post causing unfollows or identifying the exact moment viewers stop…
Summary: The article discusses how reading on paper often leads to better comprehension and retention than digital reading, citing fewer distractions and engagement of more senses as key factors. It suggests enhancing digital reading by reducing distractions, such as intrusive ads, and incorporating features like text-to-speech, note-taking, and providing contextual elements like unique typefaces and…