red-haired girl with cookies

4 ways publishers can use propensity models

Watch here Summary: The article discusses how publishers use AI-driven propensity models to predict customer behaviors, like subscription renewal, based on data like site engagement and demographics. These models vary across businesses and are used for identifying potential customer churn, optimizing lead sales, segmenting customers based on their acquisition source, and encouraging behaviors linked to…

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Woman listening to podcast

How to make a subscriber-only podcast

Listen here Summary: The article discusses challenges in creating a subscriber-only podcast due to the podcast ecosystem’s preference for open, ad-supported content. Platforms like Apple and Spotify support this model, and while options like Patreon or platform-based subscriptions exist, they allow the platform to control subscriber information. The author suggests using a paywall for podcasts,…

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personalization

The downside of personalization

Summary: The article discusses the complexities of online personalization. It emphasizes the need for consent and transparency in using personal data like browsing history for customization. The author advises considering whether personalization is more beneficial to the business or the customer, warning against intrusiveness and the creation of echo chambers. The article also distinguishes between…

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Get granular with user data

Get more granular with your user data

Summary: The article discusses the importance of granular data analysis over aggregated data in various contexts. This idea extends to different scenarios like social media, television viewership, and book readership. The author emphasizes the value of detailed feedback, such as pinpointing a specific social media post causing unfollows or identifying the exact moment viewers stop…

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Print vs. digital reader comprehension

We need to improve reader comprehension online

Summary: The article discusses how reading on paper often leads to better comprehension and retention than digital reading, citing fewer distractions and engagement of more senses as key factors. It suggests enhancing digital reading by reducing distractions, such as intrusive ads, and incorporating features like text-to-speech, note-taking, and providing contextual elements like unique typefaces and…

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