Summary: Email open rates, traditionally used to measure the effectiveness of email campaigns, are becoming less reliable due to technological changes, such as Apple’s Mail Privacy Protection and corporate email scanning, which inflate open rates by pre-opening emails. Despite this, open rates can still offer relative value for comparing campaign elements, like subject lines. To…
Summary: This article emphasizes the importance of ensuring email deliverability for subscription-based e-newsletters, highlighting strategies like using reliable email service providers, employing double opt-in mechanisms for subscriber verification, and maintaining clean email lists to enhance engagement and renewal rates. It discusses practical steps for addressing undeliverables and unopened emails, suggesting the use of secondary email…
Summary: Media struggles are the logical consequence of the tsunami of new content available online. The solution isn’t in business model innovation but in identifying and leveraging extraordinary talent, as only a few exceptionally talented individuals significantly impact the market. Here’s the bottom line to the crisis in media right now. The vast majority of…
Summary: A simple method to get out of your own assumptions, study a topic, gain insights on that topic, and then apply what you’ve learned to what you’re doing. “Eat your own cooking.” “The cobbler’s son has no shoes.” “Physician, heal thyself.” “Take your own medicine.” There are a lot of sayings that follow that…
Summary: There are perils in enlisting your employees in your social media strategy. Three main reservations: the potential conflict between an employee’s personal life and the company’s brand, the varying comfort levels and personalities of employees towards social media engagement, and the differences in social media proficiency among individuals. Use LinkedIn for professional posts, manage…
BoSacks makes some very good points about print magazines The whole “print is dead” mantra is misguided. I’ll include a link or two to some things I’ve written about that at the end of this article. We are clearly experiencing a transition from print to digital. The question is whether it will be a complete…
Summary: AI models can significantly assist content creators by analyzing customer preferences on a website catering to different audiences. By categorizing users and utilizing natural language processing to extract keywords and trends, AI can generate detailed reports or even write articles, offering personalized content based on current interests, while also introducing variety to avoid content…
Summary: Composability in software is somewhat like Tuco customizing a revolver in “The Good, The Bad, and The Ugly.” In software, composability would mean selecting only desired components to avoid redundant functions and inefficiencies. However, in reality, software lacks standardized connectors, leading to issues with compatibility and integration. Companies like Apple deliberately maintain incompatibility with…
Summary: Consider three models for monetizing a website: ad-supported, registration walls, and paywalls. Ad-supported models face ad blocker issues, while registration walls can be bypassed with junk emails. The author suggests improving registration walls by ensuring collected emails are legitimate and engaged, using integration with email service providers and customer data platforms, and offers assistance…
Summary: Martha Marchesi recommends four New Year’s resolutions for B2B marketers. The first is to embrace AI, with a nod to tools like Perplexity, ChatGPT, and Midjourney. The second suggests leveraging influencers, met with skepticism but acknowledged as potentially valuable. The third is to incorporate more human touch through short-form videos, though the writer is…
View here Summary: A quick method for enriching your online profiles with email addresses involves passing a hashed email or unique identifier via a URL query parameter. However, this approach can cause trouble if the URL is shared or forwarded. This article explains some ways to make it work without corrupting your data. One of…
Summary: From a research study by Allegra and Ascend2 about the resurgence of print in marketing — contrary to the belief that print is obsolete, 58% of marketers plan to increase their use of printed materials. While brochures and flyers are most popular, high costs and a preference for digital channels are barriers. However, print…
Watch here Summary: The Daily Maverick’s experimentation with ChatGPT-3 revealed useful insights for AI application in journalism. They focused on creating article summaries and images, emphasizing the need to determine summary goals, accuracy, length, and style. The process must account for article structure, tone, and publication identity. They highlighted challenges like AI hallucinations and effectiveness….
Summary: The article discusses why print magazines persist despite the rise of digital versions. It acknowledges that although print’s economics are declining, digital magazines have shortcomings. The author suggests five ways digital can learn from print: non-intrusive ads, distraction-free reading, easy navigation, engaging ads relevant to content, and user-friendly features like bookmarking and sharing. It…
Watch here Summary: This article discusses the benefits of using Customer Data Platforms (CDPs) in retail, emphasizing their ability to integrate customer data from various sources for a comprehensive view. It highlights practical applications like personalized product recommendations, targeted mailings, and custom in-store experiences using QR codes and customer data. The author, experienced in CDPs…