Summary: Publishers have been telling the world that online content is free. Now they’re reaping the consequences. This morning I was walking the granddog in the neighborhood park and was serenaded to the sound of “Come here, Sky! Come back, Sky! Heel, Sky!” You’ll find it as no surprise that Sky – a lovely German…
Summary: It’s important to know your customer. Know their needs, their wants, their values, their habits, and their preferences. But don’t call into the branding trap of believing they need to be your buddy. Bo Sacks distributed an article by James Evelegh with a rather long title that starts “An even closer union. How close…
Summary: This popular headline format works because it pushes some of the right psychological buttons, but the damage to the brand might not be worth it. I’m sure you’ve seen headlines like this. “I’m a bartender. Please stop mixing bourbon with Italian bitters.” Or “I’m a swim coach, please stop kicking from your knees.” That…
Summary: Here are 10 things for content creators to avoid: Poor Quality, Overly Promotional, Irrelevant or Off-Topic, Inconsistent, Inauthentic, Insensitive or Controversial, Poor User Experience, Lack of Engagement, Repetitive, and Ideologically biased content. Bo Sacks recently distributed an article by Dave Morgan called “It’s NOT About The Content.” His argument is that the point of…
Summary: One type of efficiency often leads to inefficiency in other areas. It’s important to maintain a balanced perspective on different types of efficiency and to relate them to your overall goals. Dishwashers frequently have an efficiency label on them. Those labels irritate me because they imply there’s only one kind of efficiency that matters…
Summary: Micropayments are a good idea in principle, but they haven’t caught on. Why? This article identifies three top reasons: (1) The hassle of lots of little charges. (2) The hassle of signing up. (3) The lack of a clear industry leader. Amazon could solve this. I don’t like platforms, but this seems like the…