Summary: The article discusses “digital transformation” and its relevance to media and publishing. The author disagrees with the idea that growth is solely about a single funnel and suggests using branching funnels with different goals. The article being reviewed introduces the “5 R’s of digital transformation” – Relevance, Reputation, Reach, Revenue, and Resilience — and…
Summary: The article discusses the concept of a “perfect” subscription model in publishing and marketing. It emphasizes the need for continual improvement rather than striving for perfection. Factors like audience segmentation (homogeneous vs. unique individuals), value, distribution channels, and competition are explored. Additionally, it touches on pricing strategy, marketing, subscriber engagement, customer support, technology infrastructure,…
Is “citizen journalism” a real thing? I think we need to redefine and rethink what “citizen journalism” means. Elon Musk recently posted this. “Please encourage more citizen journalism! You can do live video easily from your phone. “More on-the-ground reporting from regular citizens will change the world.” Yes, well …. Will it change the world…
Summary: The article emphasizes the importance of considering your reporting goals when setting up a customer data platform or collecting customer data. It suggests identifying key questions that stakeholders may ask and determining the necessary data elements to answer those questions effectively. This proactive approach is crucial for success in managing data and achieving desired…
The following is an excerpt from the “Hawaii edition” of “The Krehbiel Letter.” Maps. When Europeans first met Polynesians, they were astonished to find them scattered across an enormous ocean, and befuddled about how they were able to traverse such distances. It’s still not entirely clear how they did it. The attempts by Europeans to…
Summary: To understand the future of publishing, follow a reader-centric approach, envisioning AI agents helping individuals organize their content and recommending content and connections. Publishers may find themselves interacting with AI agents rather than readers. This will change marketing and pricing dynamics. “Audience” and “community” will be mediated by the AI agents, not the brand….
Summary: The article discusses concerns about censorship on social media platforms like Twitter, with recent reports suggesting Elon Musk’s company may be limiting users who share New York Times articles. It highlights the problem of tech giants controlling access to information and urges content creators to reduce dependence on these platforms, recommending strategies like building…
Summary: This article discusses the ongoing battle between publishers and AI, caricatured as “Skynet.” The author suggests four strategies for publishers to combat AI: altering the robots.txt file, enforcing server-side measures, updating terms and conditions for potential lawsuits, and developing their own large language models. However, the article acknowledges the challenges, such as AI’s ability…
Summary: This article explores the challenges surrounding micropayments as a revenue model for news media. The author considers various reasons for skepticism, including a lack of a universal standard, perceived complexity, and the convenience of ad-supported or subscription-based models. The article also discusses the emotional debate around micropayments and questions their impact on traditional journalism….
Summary: The author criticizes articles that make generalizations about generations like Gen Z. While there are averages, individuals within a group can vary widely. Instead, focus on managing people based on their specific characteristics and needs rather than labeling them based on demographics. However, such articles can be valuable in pointing out issues that may…
Summary: The article discusses the shift from ad-funded models to subscription-based revenue in media, playing off 8 keys points from Carolyn Morgan. Audience segmentation is crucial for effective online marketing and content personalization. Focus on content valued by potential subscribers rather than casual visitors. Determine which content goes behind a paywall based on uniqueness and…
Summary: This article emphasizes the importance of staying within one’s area of expertise when creating content. The author recounts a podcast interview with a priest who made compelling arguments in his field but sounded foolish when discussing geology. The article advises content creators to stick to what they know and seek expert input when venturing…
I want to have a cocktail after dinner tonight, so I thought about variations on the Negroni. Doing that the old-fashioned way — with a Google search, then reading several different pages — is slow and stupid. I just asked ChatGPT “Please give me the classic recipe for a negroni, then show me five popular…
Summary: Customer Data Platforms (CDPs) offer the potential for real-time data consolidation and customer engagement. However, achieving true real-time execution depends on various factors. These limitations encompass challenges in personalization, e-commerce, fraud detection, and third-party data integration. Key factors include data update frequency, processing requirements, and the need for immediate data access, making it essential…
Summary: The article explores the potential impact of personalized AI agents on publishers and platforms like LinkedIn, Google, and Facebook. It questions whether AI will make platforms redundant as AI agents can provide tailored content and services directly. The author suggests that AI agents may undermine the need for platforms, as they can deliver content,…