Summary: The article emphasizes the challenges of measuring the impact of advertising, noting that while the internet provides vast data, relying solely on numbers can lead to errors and a skewed perspective. The author cautions against an overreliance on mathematical metrics, citing cases of advertising stats being inaccurately reported. The piece suggests that quantifying the…
Summary: The article criticizes Google’s transformative shift in how it utilizes content by directly displaying answers on search engine results pages. The author argues that Google is no longer facilitating content discovery but replacing publishers without their consent. This change negatively impacts publishers as users are less likely to visit their sites, and copyrighted material…
Summary: The article questions the viability of creating print magazines in the digital age, highlighting the challenges of costs, environmental concerns, and declining readership. While acknowledging the preference for print among some audiences, the author suggests that successful magazines use print as a brand face, monetizing through other means like product sales and events. The…
It was so easy when all you had to worry about was the U.S. mail. Confirmation emails often contain crucial information – like details about a conference or a meeting. So what do you do when your confirmation emails aren’t getting through? You have to find out why. There could be several reasons. You’re using…
Summary: Discover key insights from the Global Media Congress in Abu Dhabi, covering content ideation tools, the evolving landscape of communication preferences, the rising importance of video, tools for video optimization, measuring influence over influencers, and trends like the merging of physical and digital realms. Explore perspectives on AI security, combating disinformation, and the significance…
Summary: Large Language Models (LLMs) like Bard and ChatGPT pose a significant threat to publishers as they answer reader queries, diverting traffic and revenue from publishers without credit. The article argues for copyright protection, suggesting LLMs should strike deals with publishers before using their content for training, emphasizing the need for a reevaluation of the…
Summary: The Rio Blanco Herald Times, a struggling local newspaper in Meeker, Colorado, was saved from closure after owners sent an email seeking support. Residents responded positively, emphasizing the importance of a local paper for the town’s identity. The article questions whether public funding, not necessarily government-backed, could sustain media organizations, suggesting donation-based models similar…
Summary: Prehistoric cave art shows the human instinct to create. Tens of thousands of years ago, our ancestors made art in hard-to-reach places, illustrating the enduring desire to express themselves. In this light, should AI be seen as a tool rather than a threat? Can businesses, including publishing, help customers harness AI to create unique…
Summary: The article discusses a controversial incident in which Microsoft’s AI-generated poll accompanied a news story about a young water polo coach’s death. The poll asked readers to speculate on the cause of her death, leading to public outrage. The author highlights the problem of inappropriate or insensitive AI responses and suggests potential solutions: review…
Summary: E-newsletters are gaining popularity among digital publishers for engaging readers and monetizing audiences. Subscribers who also subscribe to premium products are 50% more likely to stay subscribed for 12 months. E-newsletters create a personal connection with readers, but their value often aligns with the publisher’s interests. Regularity and convenience are crucial, as many readers…
Summary: Google is offering to cover legal costs for AI users facing copyright lawsuits, sparking speculation about its motives. Some believe Google’s confidence in winning lawsuits or legislative support drives this, while Dominic Young sees it as a game of chicken. Another perspective suggests that Google’s mission to make information universally accessible challenges copyright and…
There’s this thing called “last-click attribution” where you assign a sale to the last click a person takes before the purchase. If you think about your own buying behavior, you’ll quickly realize that model probably only works for a very small percentage of your purchases, and that it gets less and less valuable as the…
Summary: The article discusses the ongoing dispute between publishers and artificial intelligence (AI) in the context of copyright law. It highlights the historical influence of copyright anarchists on the internet, emphasizing Google’s bias towards free content. The benefits of copyright law are outlined for individual creators, corporations, and society, while also acknowledging the importance of…
Summary: In the future, AI will play a significant role in content creation and information consumption. People will access information through 24/7 AI personal assistants, customized books, and other content. Human creators’ roles will diminish, with AI handling most tasks, but scholars will monitor and fine-tune the AI. Education will primarily be AI-driven, with limited…
Summary: The article discusses the challenge that artificial intelligence (AI) poses to publishers, as AI can provide answers and content similar to what traditional publishers offer. The author suggests steps for publishers to respond, including denying AI access, protecting their content, and characterizing AI answers as unreliable. It also addresses the issue of users uploading…