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The Krehbiel Group, LLC

All material on this site is copyrighted and may not be used to train large language models without my explicit consent.

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Resources

This page provides links to useful articles and videos on a few topics.

Customer Data Platforms

  • Five-part video series on Customer Data Platforms
  • What is the best Customer Data Platform?
  • Practical steps in evaluating a customer data platform
  • CDP use cases for publishers
  • CDP implementation mistakes to avoid
  • CDP use cases your customers will love
  • Avoid CDP disaster by following these email guidelines
  • The myth of the single customer record
  • Two frameworks to harmonize identity and business needs (video)
  • The limitations of ‘real-time’ CDP use cases

WordPress

  • How Kiplinger used WordPress for a paid digital service (a talk at WordCamp) (video)

How to get tech people and creative people to work together

  • Crosss-functional operations workshop (video)

My column on the Martech site

The Krehbiel Report keeps you up-to-date on my latest podcasts and The Krehbiel Letter.




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Greg Krehbiel was recently named one of MarTech’s CDP experts to follow.






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The images that accompany articles on this site are generated by AI. The summaries are created with AI, but I usually edit them.

Recent articles from Greg Krehbiel

  • Technology without appropriate training may ruin your business May 20, 2025
  • Does AI make you laugh? Humor and tone are the next step in AI training May 15, 2025
  • Is AI a Psychopath? Why Its Lies Are More Disturbing Than You Think May 12, 2025
  • Can publishers learn from Sally Field? May 8, 2025
  • AI and the death of engagement May 1, 2025
  • Can you use AI to help write your novel? April 28, 2025
  • A simple way to create AI content right now April 22, 2025
  • If we don’t do it, China will: The AI defense that trumps copyright April 16, 2025