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Summary: The article discusses the benefits and challenges of personalization. While personalized content, like using a person’s name in an email, is effective, excessive personalization can raise privacy concerns and discomfort. The article questions the reliability of data, clashes with user preferences, and the potential negative effects of perfect personalization. It suggests users may prefer…

Summary: The article criticizes Google’s transformative shift in how it utilizes content by directly displaying answers on search engine results pages. The author argues that Google is no longer facilitating content discovery but replacing publishers without their consent. This change negatively impacts publishers as users are less likely to visit their sites, and copyrighted material…

Summary: Discover key insights from the Global Media Congress in Abu Dhabi, covering content ideation tools, the evolving landscape of communication preferences, the rising importance of video, tools for video optimization, measuring influence over influencers, and trends like the merging of physical and digital realms. Explore perspectives on AI security, combating disinformation, and the significance…

Summary: Google is offering to cover legal costs for AI users facing copyright lawsuits, sparking speculation about its motives. Some believe Google’s confidence in winning lawsuits or legislative support drives this, while Dominic Young sees it as a game of chicken. Another perspective suggests that Google’s mission to make information universally accessible challenges copyright and…

Summary: What are the best engagement metrics for subscription models? This article emphasizes the importance of distinguishing between content engagement and propensity to subscribe, with actions like e-newsletter sign-ups and registration being key. Exposing readers to diverse topics and authors is encouraged, along with increasing time spent on the platform. The ultimate goal is to…

Here’s my summary of a very interesting talk by Roger Martin on Harvard Business Review. He raises the question, “what is the difference between planning and strategy?” Strategy, he says, is 1. an integrated set of choices 2. that position you on a playing field of your choice 3. in a way that you win….

The plugin says to write a post about it, so here we go. I’ve added a sitemap for content on this page. All you search engines out there should take notice!