Summary: Split tests work when you’re optimizing for a single goal. They aren’t appropriate for issues that are more complicated and nuanced. I’m a big believer in A/B testing. You can significantly improve marketing results by using the right headline, the right color, the right image, the right guarantee language, and so on. I’ve done…
Summary: Publishers need a clear AI policy to ensure responsible, transparent use of AI in content creation, protect editorial integrity, and address challenges posed by AI’s disruptive potential. Such policies guide ethical usage, safeguard credibility, and maintain audience trust. Some publishers see generative AI as a fundamental challenge to their business. Generative AI is certainly…
Summary: The article discusses using ChatGPT and Midjourney to enhance content creation by generating images, summaries, and outlines. It highlights their effectiveness in transforming ideas into visuals, organizing content, and sparking new ideas, while emphasizing the importance of maintaining control over the creative process. ChatGPT and Midjourney are useful tools that can make your content…
Summary: The old saying “The definition of insanity is doing the same thing over and over and expecting different results” is misleading. Repetition can be the key to success. You’ve heard it many times: “The definition of insanity is doing the same thing over and over again and expecting different results.” The saying is often…
Bo Sacks posted an article today about the fastest-growing news publishers on TikTok. He didn’t attach any judgment to the story, but I will. Publishers – There you go again. Fool me once, shame on you, fool me a hundred times, call me a publisher. Platforms are the ever-evolving, ever-new shiny object. They’re the pot…
Summary: Publishers have been telling the world that online content is free. Now they’re reaping the consequences. This morning I was walking the granddog in the neighborhood park and was serenaded to the sound of “Come here, Sky! Come back, Sky! Heel, Sky!” You’ll find it as no surprise that Sky – a lovely German…
Summary: Here are 10 things for content creators to avoid: Poor Quality, Overly Promotional, Irrelevant or Off-Topic, Inconsistent, Inauthentic, Insensitive or Controversial, Poor User Experience, Lack of Engagement, Repetitive, and Ideologically biased content. Bo Sacks recently distributed an article by Dave Morgan called “It’s NOT About The Content.” His argument is that the point of…
Summary: Magazines will occupy a shrinking place in the public’s reading habits, but there are still opportunities. This article outlines how to find those niches. Bo Sacks distributed an article about how magazines could thrive in the digital age, which got me thinking about that subject. I have some clients who publish magazines, so it’s…
BoSacks makes some very good points about print magazines The whole “print is dead” mantra is misguided. I’ll include a link or two to some things I’ve written about that at the end of this article. We are clearly experiencing a transition from print to digital. The question is whether it will be a complete…
Summary: The article discusses the value of questions in social media and AI interaction. The author shares experiences with ChatGPT, both its capabilities and limitations, and reflects on an essay by unCharles about the hierarchy of social media engagement—likes, comments, and questions, with questions ranked highest due to their interactive nature. Questions reveal much about…
Summary: This article discusses the low trust in media, identifying the root problem as not solely related to AI, but because of a lack of viewpoint diversity at media companies. The article concludes that media outlets knowingly cater to audience biases, meaning the problem isn’t just a lack of trust, but also a market-driven preference…
Summary: In his article on A/B testing, Sascha Bossen emphasizes monitoring the novelty effect, ensuring statistical significance in test groups, focusing on one KPI per test, and using usability testing when traffic is low. Additional advice includes avoiding prolonged tests, not getting overwhelmed by uncontrollable variables, and mimicking successful companies like Amazon. A/B testing can…
Summary: The print to digital transformation in publishing led to a decline in the quality of content as publishers pursued reach and traffic. AI threatens to accelerate that decline. Publishers need to stop and think about the future of their industry and how to arrest this decline in quality. Bo Sacks visits my inbox every…
Summary: The article discusses the challenges publishers face in a rapidly evolving content landscape. With diverse formats, platforms, and audience preferences, creators must adapt to text, video, audio, quizzes, and more across various devices and social media. The complexity includes the personality traits of the reader, payment options, and location. To navigate this chaos, the…
Summary: Chris Adams argues for a makeover in B2B marketing, emphasizing that B2B purchasers are individuals with emotions and preferences, akin to B2C customers. But B2B and B2C have important differences. B2B purchasers are just people like everyone else. So why do we treat them differently? Yesterday, Bo Sacks posted an article by Chris Adams…