Cannibalization

You don’t have to be a Luddite to see the value in print

Summary: Print publications continue to be relevant in the digital age. There are unique advantages of print, such as better aesthetics, a curated immersive experience, reduced eye strain, fewer distractions, portability, improved comprehension, different highlighting/note-taking experiences, resistance to AI scraping, suitability for children, collectibility, and a more relaxing reading experience. The author suggests that while…

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gorgeous woman reading notebook

Peter Houston’s 9 lessons creating an indie print magazine

Peter Houston’s article, “Nine things we learned making an indie print magazine,” explores lessons from creating The Grub Street Journal, a B2B magazine. It emphasizes prioritizing enjoyment over profits, the unique considerations of print layout, the importance of covers, and embracing both print and digital aspects. The article stresses community, navigating challenges in distribution and…

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elegant woman reading magazine

Print newsletters are a luxury item

Summary: Print publications are embracing their unique sensory appeal, positioning themselves as luxury experiences distinct from digital media. While challenges in quantifying engagement persist, print’s potential to captivate attention stands out. Niche print strategies offer effective outreach by differentiating from overflowing inboxes. A custom print newsletter can be an effective tool to reach key clients….

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The Krehbiel Letter

The case for print in a digital era

I’m not a Luddite. I work with people on technology issues, and I like technology. But I also recognize there’s a role for printed publications. So today I’d like to discuss the possible advantages of print. 1. Branding yourself The New European is a relatively recent publication in the UK that’s aimed at people who…

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