Summary: Leigh Stein’s article “writing vs. content” explores whether Substack is a haven for serious writers or just a platform for monetizing personal musings. The debate highlights the distinction between literary writing and content creation, questioning Substack’s true value for writers. Bo Sacks distributed an article by Leigh Stein called “Writing vs. Content” in which…
Summary: Digital advertising has made it harder for print magazines to simultaneously please advertisers and readers, which is crucial to the print magazine business model. You can’t please everybody, and it may be getting harder for print magazines to please the right people. Bo Sacks posted an article about the challenges facing print magazines, which…
Summary: The article discusses why print magazines persist despite the rise of digital versions. It acknowledges that although print’s economics are declining, digital magazines have shortcomings. The author suggests five ways digital can learn from print: non-intrusive ads, distraction-free reading, easy navigation, engaging ads relevant to content, and user-friendly features like bookmarking and sharing. It…
Summary: The article discusses strategies for large magazine companies to regain success. Key points include empowering the workforce by fostering a problem-solving mindset, viewing the company as a house of brands rather than just a media or publishing business, and recognizing the distinct strengths of print and digital mediums. The author advises against treating different…