A few episodes back I applied the Gartner Hype Cycle to AI. (I’ll provide a link below to that article.) I thought we were still climbing towards the peak of expectations, but there are signs we might already be heading towards the trough of disillusionment. At least with large language models. In fact, I might…
Yesterday I saw a post on LinkedIn from Jay Schwedelson with an interesting ChatGPT prompt, as follows. Repurpose the Newsletter below into a: Top 10 Checklist 7 Pitfalls to Avoid List Quick Start Guide with 8 Bulleted Ideas Linkedin Post with Less than 100 Words Twitter Post with Less than 280 Characters Blog post with…
(See the video version at the bottom of this post.) Today marks the 50th episode of my “Something I Learned Yesterday” podcast, so … I guess I’ve learned 50 things. And if you’ve been coming along for the ride, so have you. So congrats. Bo Sacks distributed an article by Matt Turner titled “A top…
Last week Bo Sacks distributed an article with the compelling headline, “Barry Adams on why AI will not kill SEO.” That piqued my curiosity because I have said that AI threatens to disrupt Google’s business. Once people can simply get an answer, rather than getting a list of homework to do, they won’t be following…
Summary: AI that can answer questions is making lists of search results seem quaint. The nature of search is about to change radically, but Google has to protect its ad business. Competitors don’t have that burden. It sounds ridiculous to say that Google might be displaced. Google has been the 800-pound gorilla for a long…
On the “People vs Algorithms” podcast, Brian Morrissey recently mentioned that we should view the reaction to AI in the context of the Gartner Hype Cycle – which was new to me. It’s a graphical representation of the phases of adoption of and reaction to new technologies. Phase 1 is the Technology Trigger. This is…
Our minds are very complex, and our choices are often influenced by strange factors. In this article I want to touch very briefly on the psychology of persuasion and focus particularly on cognitive biases. I can’t do justice to the topic in this short space, but I’d like to pique your interest by mentioning a…
Summary: Six ideas for incorporating AI-powered writing into content generation workflows using ChatGPT. They are (1) get new ideas, (2) get keyword suggestions, (3) create a first draft, (4) check word choices, (5) summarize or expand content, and (6) integrate ChatGPT into a content management system. There was some conversation at the Renewd Summit earlier…
In one of the first talks at the Renewd summit in Arlington, Diane Schwartz mentioned that how you name something can have a big effect on the perception of an event. For example, is it a webinar or a seminar? Is it a summit or a meeting? Is it a trade show or a conference?…
As if the CDP landscape wasn’t complicated enough, now we have the additional complication of composable vs. integrated, or packaged CDPs. To unpack this, let’s start with “composability.” From Wikipedia … Composability is a system design principle that deals with the inter-relationships of components. A highly composable system provides components that can be selected and…
Bob Hoffman thinks it’s a marketer’s delusion to believe that anybody wants to interact with your brand. I tend to agree with him. But my friends Lev Kaye and Leslie Laredo believe there are some situations where interaction is appropriate. How do you decide when? That’s the point of The Krehbiel Brand Involvement Matrix. It’s…
What’s the best length for an email subject line? What’s the best length for an article on the web? How many free article views should a reader get before you show the paywall? There are a lot of so-called “best practices” answers to these sorts of questions, and they’re usually nonsense. Bo Sacks distributed an…
We have another “this changes everything” technology to deal with. At some point people will get over that, but it hasn’t happened yet. The latest thing is the Apple Vision Pro. I haven’t used it. My comments are based on what I’ve been able to see online. The new device is like a virtual reality…
On a plane ride this past weekend I read Bob Hoffman’s Advertising for Skeptics, which is worth your time. Bob’s books are nice and short, which I appreciate because almost all business books could easily be one fifth as long. He has a lot of interesting things to say about advertising, but I’m going to…
If I steal your car, you don’t have a car anymore. It’s a physical object. We can’t both have it at the same time. Everybody realizes that’s wrong. But if I make a copy of some digital music you’ve purchased, you still have it. So have I wronged you? I may or may not have…