In the world of publishing, AI can be a powerful tool to improve your content creation process. However, it is essential to use it with caution and verify its results.
Bo Sacks distributed a cautionary tale from the world of artificial intelligence that everyone in the publishing industry should read. A German weekly used AI to create an interview with a man who has been out of public view since 2013 after a horrible skiing accident.
This seems to be a clear case of relying on AI without checking it. You can’t do that.
Would you use spellcheck without reviewing the suggestions? I hope not. Modern AI is both a far better, more powerful tool than spellcheck, and also can you get you in a whole lot more trouble.
ChatGPT is a fantastic tool, and I use it regularly, but it makes stuff up, it gets things wrong, and it has some clear biases. As long as you’re aware of that, go ahead and use it. But don’t ever rely on ChatGPT unedited.
And that raises the question, how should publishers use AI?
I’m going to highlight a few things that I think are helpful, just to get you started. (This is certainly not an exhaustive list!)
- Use AI to make sure you’re covering all the bases. For example, if you’re doing a podcast on a topic, ask AI to create an outline for the podcast. It might give you some ideas you hadn’t considered.
- When you’re done with the podcast, upload a transcript into ChatGPT and ask it to summarize the main points of the podcast. With a little editing you now have a story to post on your website.
- Now, use ChatGPT for SEO optimization. For example, you could say “read the article provided below and tell me what keywords I should focus on to make it more search-engine friendly.” You can even ask ChatGPT to re-write the article to make it more search-engine friendly.
- Ask ChatGPT to write a compelling and interesting tweet to draw attention to your podcast.
- You can also train ChatGPT to write in a particular style. Feel it several articles, then ask it to write a new article in the same style.
ChatGPT is a tool you can use to enhance your publishing efforts. It can make mistakes and have biases, so it’s crucial to review its suggestions and results carefully. Use ChatGPT as a conversation partner, providing feedback on its accuracy and improving its performance by giving it more information. By following these tips, you can use AI effectively in publishing to enhance your content creation process.
