ChatGPT’s Secret Weapon: Building a Reusable Content Exploration Tool

Woman writer with robot
Summary: You can create reusable tools with ChatGPT to help streamline idea generation and content creation.

You’re staring at a blank page, and it’s staring back at you. How do you move forward?

Today I’m going to explain a great tool you can use with ChatGPT to help you with content creation.

My son does a lot of writing for his work. Last night we were driving home from a family event and discussed a few “idea generation” models.

The tree model. You start with a single idea, and explore how it might branch out.

The funnel model. You dig into an idea to see how deep you can go, and how specific and precise you can get.

The word cloud model. You do free association around your concept. Think of everything you can that’s related, even peripherally. Put all of it in a word cloud and see if anything emerges.

I had a conversation with ChatGPT about this and asked for other, similar models. It gave me the following additional models.

  • The Patchwork Quilt model breaks a concept into fragments that can be stitched together later.
  • The Spiral model revisits the central idea multiple times from multiple angles
  • The Snowflake model expands on the core idea incrementally
  • The Venn Diagram model explores overlaps between concepts
  • The Map model converts the concept into a journey and plots a path
  • The Puzzle model breaks a concept into pieces to see how they fit together.

The details of those models aren’t important, it’s the next step that’s really cool.

I asked ChatGPT if we could create a single model that incorporates all these concepts, and then re-use it from time to time, like a program that I could run on an idea. It said, “sure.”

I called it the “Content Exploration Model,” and now all I have to do is open chatGPT and ask it to run the Content Exploration Model on a word or concept. It runs all those tasks and spits out ideas from each of those models / perspectives.

You can do something similar. Let’s say you have a series of tasks that you want ChatGPT to do for you – e.g., coming up with ideas for email subject lines, or finding the right keywords for an article, or – as I just did – expanding on a concept. You can work with ChatGPT to create that set of instructions and then save it to run later.

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