Summary: Six ideas for incorporating AI-powered writing into content generation workflows using ChatGPT. They are (1) get new ideas, (2) get keyword suggestions, (3) create a first draft, (4) check word choices, (5) summarize or expand content, and (6) integrate ChatGPT into a content management system. There was some conversation at the Renewd Summit earlier…
In one of the first talks at the Renewd summit in Arlington, Diane Schwartz mentioned that how you name something can have a big effect on the perception of an event. For example, is it a webinar or a seminar? Is it a summit or a meeting? Is it a trade show or a conference?…
As if the CDP landscape wasn’t complicated enough, now we have the additional complication of composable vs. integrated, or packaged CDPs. To unpack this, let’s start with “composability.” From Wikipedia … Composability is a system design principle that deals with the inter-relationships of components. A highly composable system provides components that can be selected and…
Bob Hoffman thinks it’s a marketer’s delusion to believe that anybody wants to interact with your brand. I tend to agree with him. But my friends Lev Kaye and Leslie Laredo believe there are some situations where interaction is appropriate. How do you decide when? That’s the point of The Krehbiel Brand Involvement Matrix. It’s…
What’s the best length for an email subject line? What’s the best length for an article on the web? How many free article views should a reader get before you show the paywall? There are a lot of so-called “best practices” answers to these sorts of questions, and they’re usually nonsense. Bo Sacks distributed an…
We have another “this changes everything” technology to deal with. At some point people will get over that, but it hasn’t happened yet. The latest thing is the Apple Vision Pro. I haven’t used it. My comments are based on what I’ve been able to see online. The new device is like a virtual reality…
On a plane ride this past weekend I read Bob Hoffman’s Advertising for Skeptics, which is worth your time. Bob’s books are nice and short, which I appreciate because almost all business books could easily be one fifth as long. He has a lot of interesting things to say about advertising, but I’m going to…
If I steal your car, you don’t have a car anymore. It’s a physical object. We can’t both have it at the same time. Everybody realizes that’s wrong. But if I make a copy of some digital music you’ve purchased, you still have it. So have I wronged you? I may or may not have…
I’m assuming you’ve used ChatGPT. If so, you’ve probably run into its very annoying super ego. For example, you’re doing some research on nuclear power and it hectors you with grade school morality about the dangers of this and that. It’s quite annoying. But there’s a value in that. It shows it’s possible to layer…
I’m a big advocate of practical tools: checklists, forms, and that sort of thing. When I was a VP of operations at a large association, I learned a lot about frameworks. This post is about one very simple kind of framework: Quadrant analysis. You’ve seen these before. It’s a 2×2 matrix where some value on…
Bo Sacks distributed an article the other day about the need to refresh your design if it hasn’t been updated in a while. The article is mostly about print, but the same can apply to a website. Designers amaze me. They can tweak one little thing — a color here, a font there — and…
Micropayments are the idea that won’t catch fire but also the idea that won’t die. Publishers are starting to take another look at micropayments because ad revenues are declining, and subscription revenues aren’t always making up the difference. Are micropayments a desperation move, or do micropayments belong as part of the paid content ecosystem? Advocates…
Have you heard of “intent-based marketing”? According to an article by Sara Fischer, It’s Dotdash Meredith’s response to the alleged death of the 3rd party cookie. To understand how this works, let’s start with how things used to work. You visit a website, say 123.com, and 123.com participates in an ad network, called ads4everybody.com. If…
The “People vs. Algorithms” podcast has an episode called “The Deterioration of Webpages.” It raises some very interesting questions about the future of media companies. If you’re in the media space, you should listen to it. Here are my comments and opinions on their analysis. Some of it follows what those guys say, and some…
I was getting ready to send the latest issue of The Krehbiel Report, and when I’m getting ready to send a message I like to send it to different accounts to make sure it displays properly. I sent a test message to my protonmail address, and I got this message. “This email has failed its…