Premise: Publishers hastened their own demise when they put their content on the internet for free. Artificial intelligence is one more nail in the coffin. To follow along with the argument, think of the history of the internet in these broad stages. 1. The worldwide web. Independent websites were connected by an informal and disorganized…
A couple newspapers have. Noozhawk and Cap Times prove that for-profits can have strong membership programs. (Thanks to Bo Sacks for the link.) Most of Noozhawk’s revenue comes from advertising and sponsorships, but reader contributions have been a growing source of income since soon after the site’s launch. In 2008, after a handful of readers…
The latest edition of The Krehbiel Letter Podcast is available. Two New Year’s resolutions for publishers regarding customer data and micropayments. Thoughts on paywalls. Front-end vs. back-end CDPs, and why you should let your use cases drive your decisions about customer data. How to use AI to create additional content from your webinar. Print vs….
It’s easy to assume that everyone else knows what you know. In this article, I provide some examples of where this bias can crop up and how to deal with it. Read my latest over on the martech.org site.