Mastering A/B Testing: Strategies and Insights from Sascha Bossen and Yours Truly
Summary: In his article on A/B testing, Sascha Bossen emphasizes monitoring the novelty effect, ensuring statistical significance in test groups, focusing on one KPI per test, and using usability testing when traffic is low. Additional advice includes avoiding prolonged tests, not getting overwhelmed by uncontrollable variables, and mimicking successful companies like Amazon. A/B testing can…