Even in the midst of constant change, there are enduring principles publishers need to stick with. A subscriber to The Krehbiel Letter told me that one thing he gets from my content is an emphasis on what stays the same during a time of radical transformation. He works in change management, and that’s one of…
“Gamification” is a decent tactic, but it fails to meet customer objectives in both customer engagement and customer success. Companies need to emphasize their customers’ priorities and real needs. This article illustrates the problem using the example of a Grammarly email. I appreciate the Grammarly plugin. I’m a decent writer, but everybody can use a…
Summary: La langue francaise boosted its registered users by 450% using a strategy inspired by The New York Times and Semafor involving e-newsletters and a dynamic paywall. Their experience raises the question whether email might become the dominant form of content delivery for publishers. I was reading an article about how La langue francaise increased…
Summary: Buzzwords are both annoying and necessary, often used to sound knowledgeable without conveying meaning. However, they reflect current trends and ideas. When you can, replace a buzzword with something else. When the buzzword fits, back it with data and examples. Think of buzzwords as symbolic, encapsulating larger meanings. Critique (and limit) their use, but…
Summary: Print publications are embracing their unique sensory appeal, positioning themselves as luxury experiences distinct from digital media. While challenges in quantifying engagement persist, print’s potential to captivate attention stands out. Niche print strategies offer effective outreach by differentiating from overflowing inboxes. A custom print newsletter can be an effective tool to reach key clients….
Summary: A Swedish daily experimented with AI-generated article summaries, showing increased reader engagement. The summaries, generated via an API connected to ChatGPT, led to longer time spent on pages. Human supervision corrected accuracy problems. The strategy aims to attract young readers, sparking debate on prioritizing older, more lucrative demographics. If publishers don’t provide a summary…
Why are bookazines doing so well? And is this a sign of things to come? Bo Sacks recently distributed an article by his old friend and debating partner, “Mr. Magazine,” about new magazine titles on the newsstand. Some people will see that as the equivalent of celebrating new albums on vinyl at the record store….