Summary: Relying solely on analytics without customer feedback can lead to misconceptions. This article outlines situations where data can mislead without contextual understanding, highlighting the importance of validating assumptions with real customer experiences. Are you sure your analytics mean what you think they mean? I saw a post on LinkedIn the other day asking why…
How many kinds of “events” can you come up with? Brian Morrissey mentioned a “pivot to events” in his most recent post, which I link below. There are several interesting things about this. First, you can get very specialized with events. Niches are where it’s at. Second, events are less dependent on platforms. As you…
Yesterday I saw a post on LinkedIn about the success of Barstool Sports, with 5 lessons for B2B marketers. It raised some good points, which I’ll mention in a minute. But before I get to that I want to mention a strange experience I had yesterday. My site runs on WordPress, and some of my…
I like lists because they force the author to distill his thoughts down to a pithy, short, descriptive saying. That’s what I’m going to try to do here, riffing off the article “Publishers: 12 ways to overcome common innovation roadblocks” by Damian Radcliffe, which Bo Sacks distributed recently. Innovation has to solve a problem. It’s…
In the last few weeks I have had two radically different experiences with people trying to sell me their services to help me get better leads for my business. One was wonderful. He was honest, helpful, and came across as a decent guy who was trying to help me out. I’m happy to give you…
Brainstorming doesn’t work that well unless you follow the right procedures. The typical “brainstorming” session involves announcing a topic and inviting people to propose their ideas in an allegedly non-judgmental environment. A bunch of people get together in a conference room and say whatever they think. There are several problems with this model. People don’t…
You’ve heard of WordPress, but have you heard of WordCamp? It’s a great opportunity to learn more about WordPress, but also to get some general ideas about content, publishing, e-commerce, software development, and many more things. It’s worth your time even if you don’t use WordPress. I did a talk there a few years ago….
The Washington Post has discovered that personalized onboarding yields good results for subscriptions. Which isn’t a big surprise. The fact that you bought something doesn’t mean you’ll use it. Think of all the idle exercise equipment in basements around the country. It’s one thing to convince somebody to buy. It’s another thing to convince them…
Think for a moment about the trajectory of media consumption. For example, compare what you did yesterday to what you did five, ten, or twenty years ago. Twenty years ago, you might have read a morning newspaper on your way to work, and then you were mostly insulated from news (as you did your job)…
Most website owners worry about engagement, which they should do, because if people aren’t engaged with your site, they won’t do the things that you really want them to do. More on that in a bit, but first, let’s say you wanted to find the most engaged users on your website. How would you do…
Sorry to be philosophical for a moment here, but it fits today’s topic. Human society needs two impulses: protection and exploration. Somebody needs to explore the great unknown, try the new food, make friends with the weird tribe on the other side of the river, and somebody needs to make sure we don’t burn the…
You probably spend a lot of effort to get new email addresses on file, because email is still a fantastic tool for keeping in touch with your audience. But how much effort – and money – is justified? To know this, you have to calculate the value of a new email address. To do this,…
Zain Kahn’s “Superhuman” email says workers want to use ChatGPT, but bosses aren’t so keen. Why? Don’t they want people to be more productive? Of course they do, but there are some legit dangers in using ChatGPT. Which sent me on a bit of a search. What can go wrong? Let’s say you’re a programmer…
Bo Sacks distributed an article by Michelle Yeon titled “Stop the churn: Improving subscription retention rates.” It’s a good list, and she has some good commentary on each item, but I think there’s one very obvious thing missing, which I’ll explain at the end. Here are Michelle’s 10 tips, with my comments. 1. Personalize User…
I recently learned about “Gall’s Law,” which is a principle in software development, but I think it’s far more applicable. I absolutely love it. It goes like this. “A complex system that works is invariably found to have evolved from a simple system that worked. A complex system designed from scratch never works and cannot…