Resolving identity can get in the way of your use cases and create a bad customer experience.
In this presentation, which I did for the recent Martech conference, I discuss two frameworks and a few rules to help identify and avoid these problems.
Two frameworks to harmonize identity and business needs
This video is especially apt for anyone who has a customer data platform. Rather than focusing on resolving everyone’s identity, website owners need to think of use cases and customer experience.
