While everyone is debating remote vs. in-office work, I recommend something that could be far more consequential. Get people out of their routines! Some of the most productive thinking time I’ve had has been on train rides to New York. Here’s the basic schedule. Pick a topic to research, print out relevant white papers and…
Big Tech is your enemy Takeaways: Google and Big Tech have a bias that you do not share. Don’t help them in their mission to destroy your business. “Google’s mission is to organize the world’s information and make it universally accessible and useful.” You don’t have to read between the lines. “Universally accessible” means free….
Renewals are crucial to subscription publishing models, and engagement is crucial to renewals. This page lists some questions to ask about your retention efforts, and some ideas about measurement and tools. I’m sure you’re justifiably proud of the good service you provide, but here’s a hard truth: access to your content is not a benefit…
You should examine your use cases from two very different perspectives: first, from the data you can collect from devices, and second, from the perspective of your customers as human beings. For example, “promote my iPad app to visitors” can stop at the device level, while “promote my e-newsletter to people who don’t have it”…
A PDF of the latest Krehbiel Letter is available for view / download.
This podcast summarizes the key takeaways from the Feb 2023 issue of The Krehbiel Letter. The first two articles focus on how artificial intelligence will affect publishers, and what they can do about it. Greg reflects on what publishers can learn from the Pareto principle, how publishers should be wary of conclusions and advice based…