There’s no single answer to this problem because everybody’s needs are different, but here are some general guidelines. 1. Ask if technology is really the answer. Technology is great and allows us to do amazing things. But remember that when your only tool is a hammer, you want to bang on every problem, and when…
Marketing and IT staff are very different — in their training, talents, personalities, and how their performance is measured. In this first of a series of three articles, I will give some guidelines on how these very different groups can work together successfully. Part 1 – Marketing and IT professionals have very different personalities and…
In Part 1 of this 3-part series on how to get marketing to work with IT I discussed how different the marketing and IT perspectives can be, and I gave a few suggestions on how to bridge the gap. The most important, in my opinion, is that a marketing department needs a “marketing technologist” —…
This is the last of my 3-part series on what marketing needs to know about IT. Here are links to part 1 and part 2. Be Diplomatic There’s a huge cultural gap between marketing and IT, and the sort of things that work in a sales or marketing environment might not work in a techie…
[This is from July 2015, but it’s still relevant.] I read on my iPad every day, but the experience frequently reminds me how much better it can be to read a real book. Sooner or later, somebody is going to solve (at least some of) these issues on the digital side, and the experience will…