After reading a suggestion that audio content makes readers more loyal, I started thinking about alternatives to words on a page. Here’s a partial list. Try to incorporate these and other concepts into your content creation. Other ways to convey information – beyond text. Audio Infographics Surveys Video Outlines Podcasts Charts Checklists Micro-learning Graphs Forms…
Takeaway: It doesn’t matter what “audiences” want. It matters what your audience wants. Publishers should be wary of trend analysis that doesn’t take demographics into account because it can lead to a skewed understanding of the audience and their preferences. For example, Booktok might seem like a great way to get “crowdsourced” information about what…
Vilfredo Pareto tells us that 20 percent of causes account for 80 percent of effects. It’s eerie how often that ratio applies, but rather than worrying about the metaphysics of it, publishers should consider how to modify their strategies based on how this might play out in their businesses, like … 80% of revenue may…