In this podcast version of The Krehbiel Letter I walk through the December 2022 issue, giving the key takeaways and summarizing each article. Topics include …
- Customizations can cause no end of headaches. They’re necessary sometimes, but think three times before you dive in.
- What if programmatic advertising died? According to Bob Hoffman’s Adscam, it’s mostly garbage. Only 3% of spend results in an ad someone sees.
- Use data for new product ideas. Customer data can be a source of ideas, and it can be used to verify or discredit hunches.
- CDP use cases for publishers. A quick summary of a video that outlines 14 CDP use cases.
- “My kids are always on TikTok.” A few things to consider before you dive into the latest craze.
- CDP implementation mistakes to avoid. A list of ten common mistakes people make when onboarding a CDP.
- And more …
