On customizations, programmatic advertising, CDPs and more. Vol. 1, Issue 5
In this podcast version of The Krehbiel Letter I walk through the December 2022 issue, giving the key takeaways and summarizing each article. Topics include … Customizations can cause no end of headaches. They’re necessary sometimes, but think three times before you dive in. What if programmatic advertising died? According to Bob Hoffman’s Adscam, it’s…