After I sent my Krehbiel Report on how Krehbiel’s Razor can help smooth your operations, I realized I was basically saying “go thou and think properly” — which is not very helpful for practical operations in a business. If I may draw a lesson from my seminary training, the law is made for the sinner….
It’s not about my beard. It’s about cutting through the misconceptions that sabotage projects. Successful operations require aligning disparate systems toward a common goal. Sometimes those “systems” are people or groups of people. Krehbiel’s Razor is a mindset that breaks down barriers between people and helps find a way to solve problems and finish projects….
When considering a Customer Data Platform, many people ask questions like … How do I pick the right one? Do I need a data lake along with a CDP? How much of my current tech stack can a CDP replace? Those are all good questions, but there is no generic answer that will work for…
Publishers are missing out on some remarkable tools to help them know and serve their target markets better. Why? I recently went to Austin for the IIEX conference, which is for the market research industry. I quickly realized how many useful research tools are available, and how infrequently most publishers use them. For example, one…