What is the purpose of a Customer Data Platform?
In this first of five videos, Greg Krehbiel gives an overview of CDPs, explaining what they are, what they’re not, and their general purpose.
The Benefits of a Customer Data Platform
In this second video of 5, Greg explains some of the benefits of using a Customer Data Platform, including the ability to create new audience segments, find new product ideas, find your best customers, and keep those who are likely to churn.
CDP Use Cases
This video is a quick overview of three use cases for a Customer Data Platform.
- Paywalls
- Ending Password Abuse
- Optimizing Online Efforts Across Channels
Email and Identity
In this fourth video of five, Greg explains how an email address is used in a Customer Data Platform to establish identity and orchestrate campaigns.
Finding Your Influencers
In this video, Greg shares some tips on how to use a Customer Data Platform to find the people in your audience who are the most effective at sharing your content with others.
