Hi folks. My name is Greg Krehbiel. I have decades of experience in publishing and marketing operations, and in related technologies. Recently I’ve been focusing on Customer Data Platforms, but I do a lot of different things for different clients.
If you have a tech or operations problem, it’s very likely I can help you. My experience and interests are very broad, but here are a few specific areas where I may be able to lend a hand:
- Customer Data Platforms — use cases, selection, configuration, and ongoing management and optimization
- Writing RFPs and requirements documents
- Landing page and other website A/B testing
- Marketing automation
- Marketing technology in general
- Fulfillment issues and migrations
- Documenting technical processes
- Project management
The world is changing, and you need to adapt. I have proven ability and years of experience working with technical and non-technical people to get things done and effect change. Combine that with my creative problem-solving abilities and business experience, and I will add value to your organization in ways you won’t expect.
I have …
- Created a conference department from the ground up, increasing revenues to over $1 million per year.
- Researched and then implemented a customer data platform resulting in better web segmentation for ads and content.
- Built and customized WordPress sites, then integrated them with back-end entitlement systems.
- Managed a large staff through the pandemic, quickly transitioned a large portion of the staff to remote work, maintained service levels for clients while optimizing internal headcount, and worked with IT and management staff to develop tools and methods to ensure remote staff was being productive.
- Created and successfully marketed Thompson’s Employee Handbook Builder, their first all-digital product for human resources professionals.
- Created the product store for Kiplinger and managed all e-commerce operations.
- Managed the Kiplinger email system and integrated it with our CDP and back-end customer databases.
- Written white papers on tech topics.
And quite a lot more ….
Quit struggling and give me a call.
240-687-1230