Summary: There are perils in enlisting your employees in your social media strategy. Three main reservations: the potential conflict between an employee’s personal life and the company’s brand, the varying comfort levels and personalities of employees towards social media engagement, and the differences in social media proficiency among individuals. Use LinkedIn for professional posts, manage…
Summary: The article discusses the declining trust in traditional media and the potential rise of independent journalists as a challenge to established media brands. It mentions that some journalists, like Bari Weiss, are moving to platforms such as Substack to operate independently. The article suggests that independent journalists could form their own collective brands, offering…
Elon Musk’s Twitter has labeled National Public Radio as “state-sponsored media.” NPR says it’s quitting Twitter because the label isn’t fair. Only one percent of their funding comes from the government, they say. Let’s think about that for a minute. If it’s truly only 1 percent of their funding, why not just forgo it? Why…