Bo Sacks’ email from last night picks up a good piece by Peter Houston, in which he summarizes some studies on reader needs. They include … Update me Educate me Divert me Give me perspective Keep me on trend Those are all good, but I would add one thing to that – save me some … Read more
The latest edition of The Krehbiel Letter Podcast is available. Two New Year’s resolutions for publishers regarding customer data and micropayments. Thoughts on paywalls. Front-end vs. back-end CDPs, and why you should let your use cases drive your decisions about customer data. How to use AI to create additional content from your webinar. Print vs. … Read more
I recently had the privilege of moderating a discussion with Dr. Mark Stiving on pricing. The webinar was sponsored by Renewd, which is a great organinization for companies in the subscription or event space. Here are a few key takeaways. Sometimes the problem is your product portfolio, not your pricing. You should be thinking about … Read more
At the recent Renewd Summit, I had the pleasure of leading a roundtable discussion on the customer journey and engagement. The two sessions with fellow publishing professionals helped me to clarify some ideas on how to engage web visitors. Here are some of my takeaways from those discussions. Many customer engagement efforts start with trying … Read more